About Us

Well, hold onto your hats, y'all, 'cause we've got ourselves a wild ride ahead! Lasso ain't just a store, it's a whole darn adventure with Mikko, Jan & Juha at the reins.


Rockin' Americana Since 1995

We've been raisin' a ruckus together since 1995, mixin' up a mess of mischief along the way. From tearin' up the stage in countless bands to hittin' the open road for some good ol' fashioned road trippin', we've seen it all and then some.

Now, when it comes to blowin' off steam, we've never been ones to hold back. We've put away more beer and booze than you can shake a stick at, and we've tangled with everything from American cars and motorcycles to vintage guitars, basses & keyboards, and even bicycles and boats. You name it, we've probably given it a go - always lookin' sharp and ready for whatever comes our way.

While there may not have been a clear path in all our shenanigans, one thing's for sure – American culture has always been the ridin' shotgun. From belting out the blues and rockin' & rollin' to cruisin' in our Dodges, Buicks, and Chevys, we've been livin' our version of the American dream one riff at a time.

Mikko, Jan, and Juha

Founding Lasso

Well, reckon it was Juha who first sparked the notion of rustlin' up some kinda store a few years back. Could've been a menswear haven, a groovy record shack, a cozy watering hole, a java joint, or maybe even a mash-up of 'em all like a rodeo of retail! It took us a heap of years, and more brews and burgers than you can think of, to wrangle that idea into what it is today. And it ain't even ready yet.

It's Really Not "About Us" – It's About You

So, when the notion struck us to found Lasso Outfitter Ltd. in early 2024, we didn't have a foolproof plan in our back pocket. Nah, we're just a bunch of dreamers with more ideas than we know what to do with. But here's the kicker, folks: it all comes down to you, our fine customers. We're here to please, so if you've got a notion or two, don't be shy – drop us a line and let us know what's ticklin' your fancy. After all, we're in this rodeo together, and there ain't no tellin' where the trail might lead. So saddle up, partner, and let's ride!